Tentang | Hisense

Trusted for 53 years

History

Since 1969, Hisense has been established in Qingdao, China, and dedicated to the advancement of groundbreaking consumer electronics products for over five decades. With 53 years of proven reliability, customers worldwide have entrusted Hisense.

Old Era

1988-2007

Initial Exploration: Business Start With OEM
Hisense started its import and export business in 1988, and formally participated in the Canton Fair in 1993 to open up the international market. Hisense Confirmed, that all resources should be spent priority to overseas markets, and that it should expand through OEM business to gain channel resources and operational experience, while developing Hisense brand in key markets at the same time.

Old Era

2008-2012

Improve Marketing System & Construct Hisense Brand
With the maturity of markets in South Africa, Australia, Europe, North America, Hisense established more branches in Germany, UK, Italy, Spain, Canada, Mexico, Japan, Dubai. It established sound overseas marketing system, and realized marketing localization.

Old Era

2013-2016

Localization of Production, Marketing, R&D to Accelerate Brand Development
Hisense built R&D Centres and factories around the world to encourage its designer and researchers to go abroad to hear local demands, to improve product quality , to upgrade technical level , to realize the localization of production, and support the optimization of local product quality, service and response.

Old Era

2017-2019

Operate with Full Product Category and Promote Sports Marketing
Acquisition of TVS & Gorenje in 2018, form Multi-Brand Strategy and become official partner of EURO, FWC, PSG and Fnatic since 2016

New Era

2020-Now

Pursue the TOP Corporation in the World

Technology

With the objective of reshaping your future and making your aspirations a reality through cutting-edge technologies, Hisense, a prominent technology leader from China, strives to achieve excellence.

Hisense Ultra Short Throw Laser TV Technology

Hisense positioned the Laser TV as the next generation of TV, taking the lead in entering the field of laser TV in 2007 and obtaining the support from the National 863 Program. The Laser TV is a disruptive and innovative product, and combines the advantages of projection technology and TV technology, which has reached or even surpassed the LCD TV in terms of user experience and image quality.

Hisense ULED Local Dimming Backlight Control Technology

The Hisense ULED, with multi-zone local dimming backlight control technology as the core, combines wide color gamut and image processing technology to improve the image quality display effect of liquid crystal screen and contains more than 210 technological patent innovations. Hisense names this technology the "ULED" and "U" is short for "ultra", implying "Ultimate". In the 2016 evaluation by the School of Display Technology of Southeast University, the Hisense ULED is comparable to the OLED in view of comprehensive image quality performance.

Hisense Image Quality Chip Technology

Founded in 2002, Hisense Chip Co., Ltd. is a world-class chip design enterprise specializing in digital audio and video image solutions. From the original single products of digital TVs, it has developed into a technology supplier focusing on the core chips and solutions of televisions, home appliances, intelligent terminals and intelligent commercial products. It has arranged technology research and development of the digital TV, multimedia processing, short range wireless communication, embedded microprocessor and LCD panel driver and other key technologies and formed a variety of batch application products.

Hisense "Cloud Brain" Technology

Hisense City "Cloud Brain" can provide city managers with an open platform covering the whole city. On this platform, they can freely access the urban management applications covering the whole scene in the fields of urban governance, traffic management, traffic governance, public safety management and provide urban managers with the support of intelligent decision-making in every field.

Hisense 5G Communications Technology

Hisense has been committed to 5G research since 2015. Hisense has successively joined IMT2020 (5G), 3GPP, GTI and other important 5G promotion organizations. In 2018, Hisense joined the 5G terminal research and development alliance of three major operators in China. In September 2018, Hisense and China Mobile jointly completed the first industrial 5G end-to-end 8K ultra high definition video demonstration based on the 3GPPR15 version.

AIot Technology

Hisense AI TV has been able to solve many life scenes of daily food, clothing, shelter, means of traveling and entertainment for users. Smart home can be accessed via one TV. For example, the TV can be used to control the washing machine to "start washing clothes", control the air conditioner to "adjust the certain temperature", and control the microwave oven to "start baking at 8 o'clock in the morning".

Hisense Ultra High Definition Display Technology

Over the years, Hisense has accumulated profound experience in image processing and display technology. For its ULED TV products, Hisense has comprehensively improved core performance such as screen brightness, contrast, layering, dark field details and response speed through independently developed ultra-quality processing technology and a new generation of "Hi View" chip.

Partnership

For years, Hisense has been a steadfast sponsor of major global sporting events, with the objective of spreading the excitement and joy of sports to people all over the world. Our ultimate goal is to assist consumers in fully enjoying these events by utilizing our latest technology.