Tentang Hisense – Hisense

History

Since 1969, Hisense has been established in Qingdao, China, and dedicated to the advancement of groundbreaking consumer electronics products for over five decades. With 55 years of proven reliability, customers worldwide have entrusted Hisense.

1988-2007

Old Era

Initial Exploration: Business Start With OEM
Hisense started its import and export business in 1988, and formally participated in the Canton Fair in 1993 to open up the international market. Hisense Confirmed, that all resources should be spent priority to overseas markets, and that it should expand through OEM business to gain channel resources and operational experience, while developing Hisense brand in key markets at the same time.

2008-2012

Old Era

Improve Marketing System & Construct Hisense Brand
With the maturity of markets in South Africa, Australia, Europe, North America, Hisense established more branches in Germany, UK, Italy, Spain, Canada, Mexico, Japan, Dubai. It established sound overseas marketing system, and realized marketing localization.

2013-2016

Old Era

Localization of Production, Marketing, R&D to Accelerate Brand Development
Hisense built R&D Centres and factories around the world to encourage its designer and researchers to go abroad to hear local demands, to improve product quality , to upgrade technical level , to realize the localization of production, and support the optimization of local product quality, service and response.

2017-2019

Old Era

Operate with Full Product Category and Promote Sports Marketing
Acquisition of TVS & Gorenje in 2018, form Multi-Brand Strategy and become official partner of EURO, FWC, PSG and Fnatic since 2016.

2020-Now

New Era

Pursue the TOP Corporation in the World

Technology

With the objective of reshaping your future and making your aspirations a reality through cutting-edge technologies, Hisense, a prominent technology leader from China, strives to achieve excellence.

Partnership

For years, Hisense has been a steadfast sponsor of major global sporting events, with the objective of spreading the excitement and joy of sports to people all over the world. Our ultimate goal is to assist consumers in fully enjoying these events by utilizing our latest technology.