On November 15, data from market research institute AVC Revo shows the global shipment of Hisense TV from January to October reached 19.6 million, with a year-on-year growth rate of 18%. This record sales position Hisense the 2nd in the global market, a historical high in the brand’s history, and demonstrate its increasingly essential role in the home appliance industry under challenging times.
In 2022, the world economy is growing at a stagnated pace. High and persistent inflation worldwide continues to erode consumer purchasing power and appetite. In terms of the global TV industry, consumer demand falls to its lowest in nearly a decade. According to the latest “Global TV Brand Shipment Monthly Data Report” released by AVC Revo, global TV shipments have declined for eight consecutive months this year, with cumulative global TV shipments falling by 5.9% in the first three quarters.
According to data released by AVC Revo, Hisense TV’s sales volume in the PRC market has achieved a 14-month growth since September 2021. From 2022 January to October, Hisense TV’s shipments increased by 30% year-on-year, while its revenue share of shipment reached 25.19%, and surpassing the second place by more than 8%. Since March 2022, Hisense TV shipments to overseas markets have achieved continued growth for 8 consecutive months. From January to October, overseas shipments obtained a 13% year-on-year growth.
AVC Revo’s analysis unveils the reasons for Hisense TV’s outstanding achievements amid turbulence. On the one hand, the dynamic combination on different fronts caters precisely to consumer needs and rationalizes the product layout. On the other hand, Hisense’s long-term efforts in sports marketing also pays off, successfully elevating its brand awareness and competitiveness in the world market.
In addition, Hisense’s excellent supply chain functions as another positive factor in the overall brand growth. It not only ensures a stable supply of products, but also prevents raw material prices from being affected by market fluctuations, helping Hisense keep production costs at the most appropriate level.
While releasing the data, AVC Revo specially analysed and interpreted the performance of major global TV brands from January to October. The analysis points out that over the years, Hisense has improved its marketing ability by virtue of sports events, established R&D Centres to strengthen its competitive advantage, insight into user needs to accelerate the expansion of emerging markets, and steadily improved its global business scale.
Four days later, the FIFA World Cup Qatar 2022™ is about to start. Hisense will use this event to continuously improve sales and brand equity, strengthen the second leading position in the world, and further strengthen its competitive advantage in the global medium and high-end market.
